岗位职责:
1、配合公司品牌推广,撰写公司产品、专业知识、品牌、营销文案等推广软文;
2、负责微信公众号、微博等运营维护,跟踪热点和制造爆点,根据热点制作专题;
3、负责运营、推广公司品牌和产品,策划执行线上、线下推广活动;
4、与外部有价值的平台或资源需求合作,聚集人气,扩大影响力。
岗位要求:
1、大专以上学历,新闻学、传播学、中文、市场营销等相关专业优先;
2、具珠宝/快时尚/零售行业经验优先;
3、热爱新媒体行业,对微信、微博、互联网等平台较为熟悉;
4、对时下热点高度关注,思维活跃、有创意、有较强的文字编辑能力;
5、有独立策划、实施新媒体的能力;
6、积极主动、责任心强,有良好的团队合作意识。
Responsibilities:
1.Research, develop copy, edit and proof-read marketing and product materials.
2.Update Website content regularly
3.Manage all digital marketing initiatives, website, mobile, social media of the company and generate original content and campaigns to drive traffic and promote the company's social media pages and events.
4.Work closely with marketing and productdesign team to develop content & provide creative strategy of all marketing campaigns
Requirements:
5.Degree Holder in Journalism, Advertising or Marketing
6.Experiences in Marketing and Digital Media
7.Detailed-mind, self & team motivated and willing to take responsibilities
8.Creative and open-minded with a marketing sense
9.Passionate about writing, versatile in style and well-versed in both International and China territories
10.Minimum of 2 years’ copywriting experience ideally in marketing/advertising field